Emotions through design. Products that touch.

Benefit comes first. A design doctrine set in stone that has been followed for decades. Traditional approaches to product usability tend to underestimate the importance of customer emotions and experiences. It is no longer enough to develop products that are high-quality and useful; rather, products and experiences must evoke positive emotions. The focus is on how customers feel as a result of what we have created.

We are on the way to the so-called "Meaning Economy". In terms of product design, this raises the following questions: what feeling does the design of a product trigger in people? What meaning does it give to their everyday life? In this context, brands are called upon to dive deep into the emotional worlds of consumers, to explore them and to generate meaningful, emotionally positively charged experiences from them. For a brand that is firmly convinced that the emotional appeal of a cozy fire in one's own home makes people happy, this means: What exactly does the fireplace have to look like to make people happy? Our products provide answers to these questions. Today and in the future. The design of the future generates emotions. We ignite the desired emotions of our customers.

Design promotes well-being

We know that product design in particular plays a key role in people's well-being. For example, "Form follows function" can become "Form forwards emotions" or "Function creates experiences". It is therefore becoming increasingly important to direct design towards the desired emotions. This is a global challenge for product designers and brands. In the coming years, product designers will increasingly be called upon to design emotions, experiences and contexts - a demand that originated in the world of marketing and branding and is now beginning to play a decisive role in the design of the product itself.

A secure feeling

As Europe's market leader for safe chimney and flue systems, we offer reliable and durable products. A cozy fire and fresh air provide more living comfort, quality of life and bring safety and independence to our customers' homes. Each Schiedel system regularly checks itself and can be easily integrated into modern house constructions. The combined use of Schiedel products increases functionality and safety, so that our customers can simply relax and enjoy the comfort of their home.

How Schiedel shapes the future

Our products create positive emotions and contribute to the comfort and well-being of our customers.
We learn from and grow with our customers, and the same applies to our products.
Our customers can always rely on the high safety standards of our products. From chimneys and stoves to ventilation systems.

Listen, optimize and grow

Already, at Schiedel, we learn from and grow with our customers, designing and developing solutions based on customer needs and with product features that exceed existing standards. We continuously conduct innovation workshops and design studies to improve our capabilities, our thinking and our products. Our pursuit of design excellence is repeatedly confirmed by the Red Dot, Plus X and Italian Design Awards. However, our main focus is not only on purely aesthetic design, but also on providing real benefits to our customers through space-saving living room solutions and optimal ergonomic handling. We develop and launch online inspiration tools to find the most suitable solution for our customers' living space and ensure that our products fit in the best possible way.