Families are launching into an ever-changing future.

How can Schiedel help? In a turbulent and rapidly changing world, we are increasingly asking ourselves the question: How can and do we want to live together as a family in the future? One answer is: we are spending more time at home again. For Schiedel, this is an opportunity to help families feel at home, too.

When you look at the world, people and their ever-changing lifestyles, you realise that there is one thing that defines us globally: Time. We all depend on it, whether single or living in a family, urban or rural, online or offline. So how will we live in the future? Where do we feel comfortable and what distinguishes these places?

Brand perception

Speaking of brand perception: Here, too, there are clear requirements for digital brand communication in the coming years. The premises for product design just described - clear, simple, effective - result in new principles for the visual language and the user experience of all digital channels. Smoothly drawn, simplified and with a clear focus on the Hero products. Furthermore, digital sales channels such as direct-to-customer will become increasingly important. Finally, it remains to mention that the so-called influencer market will be saturated in the not-too-distant future, while live-stream communication is on the rise. But no matter which channel we use to distribute our products in the future, one thing is certain:

We're thinking big. We think ahead. We think family.

Service

Their essential interest is no longer in owning a product, but rather in the service and experience surrounding the product. And both should be seamless and include creative solutions to create a primarily emotionally positively charged relationship with the product. And, of course, this should be thought of in the short and long term. This is probably where one of the biggest shifts in consumer behavior is taking place. For decades, customer satisfaction was de facto assured with a high-quality product. Nowadays, it is rather a frictionless service before and after the product purchase, online and offline, that determines how consumers perceive a brand.

How Schiedel meets the future

Our focus is on "coziness" and "comfort" in the home.
Customer experience and service are top priorities.
We are innovative, progressive and energy efficient.
Our products are attractive, clear, durable and mature.
We communicate clearly, simply and effectively.

More time at home

The notion of "staying at home" is undergoing radical change and is becoming an increasingly desirable goal for a variety of reasons - for families as well as singles and couples without children. Thanks to online shopping, streaming platforms and work options like home offices, there are fewer and fewer reasons to leave the house these days. For brands like Schiedel, which have been developing technologically advanced and visually appealing products for over 70 years - products that further improve home comfort - this development is a tremendous opportunity to continue satisfying families in Europe with innovative and energy-efficient chimney solutions, integrated ventilation systems and sustainable stove systems.

Experience instead of possession

In material terms, this means above all a fascination with clear, simple and effective design, as well as a rejection of too much ownership, or the feeling of being downright "cluttered" by too many possessions. In general, it can be predicted that tomorrow's buyers will value product experience (haptics, benefits, design, etc.) more than the mere possession of a product. This means: the emotional relationship to a consumer object is of more substantial importance than ownership. This makes the implementation of features, stories, and networking within the framework of the smart home idea indispensable for future market success.